As Chief Marketing Officer at Moore Barlow, and a member of the firm’s Executive leadership team, I have a shared responsibility for realising the ambitions of the business, as well as leading the firm’s marketing and brand strategies. What’s exciting for me is the central role our people and our purpose play in how we will achieve these.
Much like the firm, I like to do things differently, coming to marketing from quite a different background. I studied Aerospace Engineering at the University of Manchester, at the time thinking I wanted to become an airline pilot or a yacht designer.
My passion for marketing surfaced after my degree, when working as a sailing, windsurfing and kayaking instructor. While teaching people of all ages and backgrounds, I discovered how each of us thinks and learns in different ways, and was fascinated by how people’s decision-making could be influenced. Since then, I’ve always known what I wanted to do and to this day; creating ambitious communications that influence and building purposeful brands that drive growth.
Professionally, it has been my privilege to work with a number of global brands across a range of sectors, driving growth through focused brand strategy.
At Moore Barlow, I am excited about what the future holds. The firm’s purpose is to make a difference – to our people, our clients and the communities we serve. We strive to do this each day through being empathetic to individual needs and by applying industry leading expertise in whatever it is we’re doing. When we do this for our clients, they feel like we care as much about them, their needs and their matters as they do, which is incredible. Within that context, my role is to empower the business with the tools, resources and direction it needs to deliver.
Outside of work, I have a wonderful partner, and two young children. I also enjoy a great outdoor adventure, be that hiking, snowboarding, climbing, kayaking or going on travels. Currently I’m also halfway through an MBA with the Open University.