Moore Blatch has advised Crave Interactive, the world-leading developer of cloud-based digital guest service solutions for hotels, on its major investment by True Corporation, Thailand’s leading telecommunications provider.
The deal provides a majority investment from True Digital & Media Platform Company Limited, a wholly owned subsidiary of True Corporation Public Company Limited. The investment will help to drive an innovative rental model that will accelerate the adoption of digital guest service solutions to replace antiquated paper solutions in hotels.
Crave will be making a significant investment into the Asia Pacific market, and will be leveraging synergies with True’s technology, market positioning and partnerships in the region. It will also invest further across the Americas and Europe, where it is already well-established as an industry leader.
Gareth Hughes, CEO at Crave Interactive, commented: “We see incredible opportunities in the convergence of voice, entertainment, communication and smart controls to develop solutions that delight guests and help hotels deliver top-class services“. Hughes continues: “We were delighted with the support provided by Jeremy, Hayleigh and the rest of the Moore Blatch team , they did a superb job by helping us overcome numerous obstacles to get the deal over the line“.
Commenting on the deal, Jeremy Over, Partner at Moore Blatch, said: “We are thrilled to have been involved in this deal, which sees Crave Interactive poised for a truly exciting phase of growth. We wish the team at Crave and True Corporation every success for the future.“
The team at Moore Blatch was led by Jeremy Over (Partner) and also included Hayleigh Sears (Solicitor), Cherie Lawson (Paralegal, Corporate), Samantha Grose (Trainee Solicitor, Corporate), Charlotte Boatman (Trainee Solicitor, Corporate), Dorothy Agnew (Partner, Commercial), Katherine Maxwell (Partner, Employment), Emma Edis (Associate, Employment) and Rachael Kelly (Solicitor, Commercial Property).
True Corporation was advised by Linklaters.